When I think about how much the media saturates our society and shapes our culture, it makes me a little sick. I wish that our culture would encourage individuality rather than conformity. The mass media has such an overwhelming amount of control on us as consumers. Even if as an individual you try to block out messages that the media sends out, there still is a enormous number of people who receive the messages, even if you aren't.
This video really shines light on the fact that the media isn't afraid to cross boundaries. You would think that exploiting children with messages from the media should be unacceptable. However, the media is still ruthless. They don't care about the negative impact that they have on children, they only want to make profits. These children grow up to be "super-consumers," who are completely dependent on the messages they get, starting at this young age. This exactly what the media wants. The young age of the children allows them to be shaped for life. These children truly have no choice about this matter. They are simply too young to realize what the messages are, and from there they become used to the messages and become unaware of them.
I think our society needs to take a preventive and protective step to halt the media's impact. We need to protect ourselves, and, even more importantly, our children.
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